The New Media

Question 1

new media

Answer 1

screen-based digital technology used for distribution/consumption of digitised media content
consumers can customise television viewing to their own tastes

Question 2

new media - technical convergence

Answer 2

single device combines various media technology

led to cultural convergence

Question 3

new media - cultural convergence

Answer 3

users encouraged to engage with range of media content in a variety of ways to share information and make connections

Question 4

new media - traditional media

Answer 4

delivered content through separate media platforms
communicated uniform messages in a one-way process
audiences have little participation/control

Question 5

features of new media - digitality

Answer 5

using computers
all data converted into number
stored/distributed via screen-based products

Question 6

features of new media - interactivity

Answer 6

consumers can interact with variety of media & create their own material
global platform for collaboration of ideas/information (user reviews)

Question 7

features of new media - participatory culture

Answer 7

consumers have become contributors of media content giving them more control
circulation of new media depends on consumers active participation

Question 8

features of new media - collective intelligence

Answer 8

users share knowledge, skills, resources as a collective process building shared group intelligence

Question 9

features of new media - hypertextuality

Answer 9

texts that have links to other texts form a web of connections
users have a way of searching, interacting and customising media for their own use

Question 10

features of new media - dispersal

Answer 10

new media more adapted to individual choices which has become a part of everyday life (shopping, entertainment, information)
media content becoming more dispersed throughout the population rather than media professionals
blogosphere, youtube

Question 11

features of new media - virtuality

Answer 11

people immerse themselves in unreal, interactive experiences in virtual worlds created by technologies (computer games)
create imaginary identities in online communication sites (twitter)

Question 12

using new media - internet use across europe

Answer 12

14 hours p/week p/person

Question 13

using new media - percentage of households with internet access

Answer 13

84%
UK
2014

Question 14

using new media - percentage of adults with social networking profile

Answer 14

48%

Question 15

using new media - average hours spent watching TV

Answer 15

27 p/week

Question 16

using new media - new media vs traditional media

Answer 16

new media overtaking traditional media as a way of mass communication
traditional media is struggling to compete for advertisers so many newspapers have websites that reach more people than printed papers

Question 17

using new media - cheap way for advertisers to reach masses of people

Answer 17

spam mail