Control of The Media and Media Content

Question 1

manipulative/instrumentalist approach - approach

Answer 1

marxist

miliband

Question 2

manipulative/instrumentalist approach - why do media moguls control media content & manipulate media audiences?

Answer 2

to protect profits and spread dominant ideology

Question 3

manipulative/instrumentalist approach - what type of reports do media editors/journalists have to produce?

Answer 3

biased reports that attack ideas/groups that threaten the dominant class as they depend on owners for their jobs

Question 4

manipulative/instrumentalist approach - rupert murdoch

Answer 4

argued for a war in iraq

all 175 of his newspapers supported this decision

Question 5

manipulative/instrumentalist approach - how do they assume media audiences are?

Answer 5

passive

Question 6

manipulative/instrumentalist approach criticism - pluralist

Answer 6

media owners provide what audiences want to make profits

Question 7

manipulative/instrumentalist approach criticism - media ownership/content

Answer 7

regulated by the state and laws
ofcam
rupert murdoch’s bid to take full control over Sky was blocked, regulators claimed it would give him to much control over UK news media and it wasnt in the public’s interest

Question 8

manipulative/instrumentalist approach criticism - neophilliacs

Answer 8

rise of new media and citizen journalism undermines influence of traditional media owners

Question 9

dominant ideology/hegemonic approach - approach

Answer 9

neo-marxist

GMG

Question 10

dominant ideology/hegemonic approach - what do mass media spread?

Answer 10

a dominant ideology to justify power of the ruling class
persuades people to accept it to become a consensus

Question 11

dominant ideology/hegemonic approach - what are most journalists & media managers?

Answer 11

white, middle-class, males
support the ideology by choice through news values
some items deliberately excluded (agenda-setting and gatekeeping)

Question 12

dominant ideology/hegemonic approach - global banking crisis 2008

Answer 12

presented solutions offered by the main political parties/bankers that supported the system
covers damages caused by rioters rather than why they’re rioting

Question 13

dominant ideology/hegemonic approach - what audiences exposed to?

Answer 13

little choice of media content

Question 14

dominant ideology/hegemonic approach criticism - media owners

Answer 14

undermines power/influence of media owners as journalists must gain approval from editors
Murdoch’s editors “what would rupert think about this?”

Question 15

dominant ideology/hegemonic approach criticism - pluralist

Answer 15

digital media has more control of media content

Question 16

pluralist approach - where is power found?

Answer 16

spread among a wide variety of groups

reflects range of social interests

Question 17

pluralist approach - what influences media content?

Answer 17

fight for profits

controlled by consumer choice

Question 18

pluralist approach - what are media owners prevented from doing?

Answer 18

dominating the media from media regulators

they must respond to audiences tastes/wishes

Question 19

pluralist approach - why do journalists produce stories with wide selection of views?

Answer 19

they have professional honesty and independence

Question 20

pluralist approach - what enables representation of different views?

Answer 20

globalised digital media, social media, internet
through citizen journalism
these communicate to a large number of people

Question 21

pluralist approach - how they view audiences?

Answer 21

can pick ‘n’ mix different type of media and interpret media differently

Question 22

pluralist approach criticism - journalists independence

Answer 22

have some independence but work within constraints placed by owners

Question 23

pluralist approach criticism - who is given greater weight?

Answer 23

views of the most powerful given greater weight than less powerful groups