Methodological Problems of Researching Media Effects

Question 1

problems researching media effects - difficult to distinguish

Answer 1

whether media effects people or other social factors

Question 2

problems researching media effects - polysemic

Answer 2

different individuals interpret media content differently

there must be other influences acting on the individual

Question 3

problems researching media effects - hard to establish

Answer 3

which particular media causes the alleged effects

Question 4

problems researching media effects - impossible

Answer 4

understanding what an individuals values, beliefs and behaviour without media influence would have been