Representations of Age Flashcards
age - over-represented & under-represented
older people under-represented
youth over-represented
age - representations of children
under 14’s represented in a positive way
consumers of toys/games in advertising or comedy sources
age - headliner’s stereotypes of children
- kids as victims
- cute kids
- little devils
- kids are brilliant
- kids as accessories
- kids these days
- little angel
age - representations of youth
aged 15-early 20s presented as rebellious & selfish problem group
relatively powerless & blamed for society’s problems
age - young working-class male
troublemakers and anti-social behaviour
age - percentage of stories about your people negative
57%
age - african american males
used as scapegoats y creating moral panic against folk devils
unify public against common enemy
age - changing representations of young people
stereotypes combated by young people as they are the major users of new media
mainstream organisations forces to change their traditional media stereotype s
age - representations of older people
50s onwards largely invisible or presented in negative ways
age - percentage of elderly as TV characters
1.5% - US
age - representations of old age
undesirable state, being poor, ill health, forgetful, grumpy, difficult, stubborn
age - older men
presented in more positive light
- sexual partners for young women
- experienced & informed \wise old men’
- successful business men
- political and religious leadera
age - older women
symbolically annihilated
women in media imagery supposed to be youthful
age - changing representations of old people
population of older people with grey pound increasing
more positive images & roles of ageing emerging
dove pro-age campaign marketing beauty products to older people
