Passive Audiences Flashcards
1
Q
passive audiences - hypodermic syringe model
A
media injects media texts into media audiences
2
Q
passive audiences - why can’t audiences resist?
A
they’re unthinking passive receivers
3
Q
passive audiences - what do audiences immediately act on?
A
the dominant ideology
4
Q
passive audiences - what does media have the power to do?
A
cause immediate change in peoples behaviour - moral panic
facebook, bem, twitter fuelled london riots 2011
5
Q
passive audiences - criticisms
A
- people react to media content depending on their own social situation/experiences
- not all audiences passive, homogeneous, gullible, easily manipulated
- humans active thinkers
- media doesn’t override other institutions of socialisation
- insufficient evidence
