Stratification in The New Media

Question 1

stratification in new media

Answer 1

users don’t share the same social characteristics
usually young, healthy, well-educated, high-income
patterns in internet access reflect existing inequalities

Question 2

stratification in new media - who are the biggest users of new media?

Answer 2

middle/upper-class
as they can easily afford it

Question 3

stratification in new media - percentage of those who are not online in the bottom class

Answer 3

65%

Question 4

stratification in new media - percentage of those with higher education that use the internet compared to those without qualification

Answer 4

91% vs 31%

Question 5

stratification in new media - digital divide

Answer 5

gap between people with access to new media and those who don’t
those with access still lack confidence/skills to engage efficiently

Question 6

stratification in new media - digital underclass

Answer 6

people from lowest social classes, least educated, unemployed who are disadvantaged compared to those with access to digital media

Question 7

stratification in new media - social exclusion

Answer 7

internet is a normal part of life

those who lack access experience social exclusion

Question 8

stratification in new media - blackberry

Answer 8

popular among young working-class due to the free BBM service

Question 9

stratification in new media - users who earn more than £50,000

Answer 9

1/2 of linkedin
1/4 of twitter
1/5 of Facebook
different social classes use different social networks

Question 10

stratification in new media - age differences

Answer 10

as young people have grown up with the latest developments they are more educated

Question 11

stratification in new media - percentage of young vs old people who are internet users

Answer 11

94% od 18-24

39% of 65+

Question 12

stratification in new media - ofcom

Answer 12

young people are more likely to have internet access, smartphone, confidence in using new media
they use new media differently from older people

Question 13

stratification in new media - female uses (ofcom)

Answer 13

• e-readers popular among females
• more females report addicted to their phone
• young women make more calls/text than men
• women slightly more likely to use social networking sites than men

Question 14

stratification in new media - male uses (ofcom)

Answer 14

• games consoles, table computers popular among men
• spend 3X more time watching videos online than women
• higher take-up of smartphones

Question 15

stratification in new media - gender differences (ofcom)

Answer 15

gender gap in internet use is narrow but behaviours online is gendered

Question 16

stratification in new media - li & kirkup; chinese and british male students

Answer 16

• more likely to have positive attitudes towards the internet and spend more time on it
• more self-confident about their computer skills & express using a computer is a male activity/skill
• more likely to us it for emails, chatrooms, games

Question 17

stratification in new media - li & kirkup; chinese and british female students

Answer 17

• underestimate their ability to use computers even though they performed as well as males
• more likely to use the internet fir studying
• regard the internet as more of a tool than a toy

Question 18

stratification in new media - global digital divide

Answer 18

new media used more by people in the western world

those living in poor countries lack access due to poverty and lack of resources to build digital network

Question 19

stratification in new media - percentage of websites in english

Answer 19

85%
language/cultural barriers creates global inequalities and new digital underclass excluded from new media