Globalisation and Popular Culture Flashcards
globalisation
people are exposed to the same cultural products around the world via media
globalisation - global village
due to technology, people around the world have become interconnected to become a single community
shrinking the world
globalisation - popular culture
culture liked by ordinary people
products aimed at popular tastes
passive entertainment and dumbed down
globalisation - mass culture
highly commercialised
start products
sold on global mass market for profits
globalisation - low culture
insulting popular culture as inferior
globalisation - high culture
lasting-value products treated with respect, appreciation and worth preserving found in special institutions for upper-class and professional middle-class
globalisation - what has weakened differences between popular & high culture?
technology and globalisation
globalisation - distinction between high & popular culture
elements of high culture has been incorporated into popular culture & vice versa
mona lisa on merchandise
globalisation - postmodernist
wide diversity of cultural products available for everyone to pick ‘n’ mix
globalisation - popular culture criticism (marxist)
mass culture used for social control and financial profit
globalisation - popular culture criticism (illusion of choice)
to maintain ideological hegemony, dominant class power, look people into present system, promote conformity & passive audiences
globalisation - popular culture criticism (consumers lulled)
to not challenge the dominant ideas by undermining people’s ability to think critically
globalisation - global culture
same cultural/consumer products sold across the world due to global media context spreading popular culture making different cultures more alike
globalisation - cultural homogenisation
characteristics of different cultures become erased and blended into one uniform culture
American
globalisation - what does media blur the differences between?
information, entertainment & promotion of products
globalisation - what does the media sell?
products/ideas/values associated with the ideal western lifestyle to encourage acceptance of dominant ideology
globalisation - what companies dominate the internet?
western
spreading western culture-ideology of consumerism
globalisation - on what scale do brands operate on?
global scale
TV companies sell their programmes/formats globally
Britain’s Got Talent
globalisation - media imperialism
the media has imposed western cultural values on non-western cultures
globalisation - cultural imperialism
when the cultural output of one region dominate cultural output of another region
western cultural values are being forced on non-western cultures thus undermining cultural independence
globalisation - what does cultural imperialism lead to?
cocacolonisation:
globalisation of american culture pushed through popular american products
coca-cola (bottled american)
globalisation - hybridisation (pluralist)
people can pick ‘n’ mix global and local culture
combines into new hybrid culture
growing choices = difficult for one set of ideas to dominate the world
globalisation - pluralist view
popular/mass culture irrelevant as media offers range of products
gives consumers around the world wide diversity of cultural choices (somali TV, MBC cater to different cultures)
globalisation - what is being glocalised? (pluralist)
TV programmes
who wants to be a millionaire?
globalisation - what has new media allowed consumers to create? (pluralist)
their own media products
generating their own popular culture
globalisation - why don’t all cultures adopt western culture? (pluralist)
media messages are interpreted differently
not all audiences are passive observers
globalisation - examples of how a non-western country kept its culture?
bolywood films
modified programmes show non-western countries adapting to suit their needs
globalisation - what has news become to?
tabloidised
global infotainment
globalisation - promotion of western lifestyle leads to what?
diverts peoples attention away from more serious issues
lulling consumers into passiveness so they don’t challenge dominant ideas
globalisation - where there is less media choice?
media is controlled by few ‘lords of the village’ that dumb down and standardise mass entertainment
globalisation - why do local media get absorbed by global media conglomerates?
there are unable to compete
globalisation - the simpsons (criticisms of media imperialism)
very popular throughout the world (70 countries), translated to several languages
contains regional variations - edited to make it suitable for the target audience
e.g. pakistan removed all reference to drugs,drinking, sex
globalisation - how many websites are in english?
85%
globalisation - USA dominates how much of global film market and television market?
85% - global film market
68% - television market
transmits american values and ideologies thus dominating world media
