Globalisation and Popular Culture

Question 1

globalisation

Answer 1

people are exposed to the same cultural products around the world via media

Question 2

globalisation - global village

Answer 2

due to technology, people around the world have become interconnected to become a single community
shrinking the world

Question 3

globalisation - popular culture

Answer 3

culture liked by ordinary people
products aimed at popular tastes
passive entertainment and dumbed down

Question 4

globalisation - mass culture

Answer 4

highly commercialised
start products
sold on global mass market for profits

Question 5

globalisation - low culture

Answer 5

insulting popular culture as inferior

Question 6

globalisation - high culture

Answer 6

lasting-value products treated with respect, appreciation and worth preserving 
found in special institutions for upper-class and professional middle-class

Question 7

globalisation - what has weakened differences between popular & high culture?

Answer 7

technology and globalisation

Question 8

globalisation - distinction between high & popular culture

Answer 8

elements of high culture has been incorporated into popular culture & vice versa
mona lisa on merchandise

Question 9

globalisation - postmodernist

Answer 9

wide diversity of cultural products available for everyone to pick ‘n’ mix

Question 10

globalisation - popular culture criticism (marxist)

Answer 10

mass culture used for social control and financial profit

Question 11

globalisation - popular culture criticism (illusion of choice)

Answer 11

to maintain ideological hegemony, dominant class power, look people into present system, promote conformity & passive audiences

Question 12

globalisation - popular culture criticism (consumers lulled)

Answer 12

to not challenge the dominant ideas by undermining people’s ability to think critically

Question 13

globalisation - global culture

Answer 13

same cultural/consumer products sold across the world due to global media context spreading popular culture making different cultures more alike

Question 14

globalisation - cultural homogenisation

Answer 14

characteristics of different cultures become erased and blended into one uniform culture
American

Question 15

globalisation - what does media blur the differences between?

Answer 15

information, entertainment & promotion of products

Question 16

globalisation - what does the media sell?

Answer 16

products/ideas/values associated with the ideal western lifestyle to encourage acceptance of dominant ideology

Question 17

globalisation - what companies dominate the internet?

Answer 17

western

spreading western culture-ideology of consumerism

Question 18

globalisation - on what scale do brands operate on?

Answer 18

global scale
TV companies sell their programmes/formats globally
Britain’s Got Talent

Question 19

globalisation - media imperialism

Answer 19

the media has imposed western cultural values on non-western cultures

Question 20

globalisation - cultural imperialism

Answer 20

when the cultural output of one region dominate cultural output of another region
western cultural values are being forced on non-western cultures thus undermining cultural independence

Question 21

globalisation - what does cultural imperialism lead to?

Answer 21

cocacolonisation:
globalisation of american culture pushed through popular american products
coca-cola (bottled american)

Question 22

globalisation - hybridisation (pluralist)

Answer 22

people can pick ‘n’ mix global and local culture
combines into new hybrid culture
growing choices = difficult for one set of ideas to dominate the world

Question 23

globalisation - pluralist view

Answer 23

popular/mass culture irrelevant as media offers range of products
gives consumers around the world wide diversity of cultural choices (somali TV, MBC cater to different cultures)

Question 24

globalisation - what is being glocalised? (pluralist)

Answer 24

TV programmes

who wants to be a millionaire?

Question 25

globalisation - what has new media allowed consumers to create? (pluralist)

Answer 25

their own media products

generating their own popular culture

Question 26

globalisation - why don’t all cultures adopt western culture? (pluralist)

Answer 26

media messages are interpreted differently

not all audiences are passive observers

Question 27

globalisation - examples of how a non-western country kept its culture?

Answer 27

bolywood films

modified programmes show non-western countries adapting to suit their needs

Question 28

globalisation - what has news become to?

Answer 28

tabloidised

global infotainment

Question 29

globalisation - promotion of western lifestyle leads to what?

Answer 29

diverts peoples attention away from more serious issues

lulling consumers into passiveness so they don’t challenge dominant ideas

Question 30

globalisation - where there is less media choice?

Answer 30

media is controlled by few ‘lords of the village’ that dumb down and standardise mass entertainment

Question 31

globalisation - why do local media get absorbed by global media conglomerates?

Answer 31

there are unable to compete

Question 32

globalisation - the simpsons (criticisms of media imperialism)

Answer 32

very popular throughout the world (70 countries), translated to several languages
contains regional variations - edited to make it suitable for the target audience
e.g. pakistan removed all reference to drugs,drinking, sex

Question 33

globalisation - how many websites are in english?

Answer 33

85%

Question 34

globalisation - USA dominates how much of global film market and television market?

Answer 34

85% - global film market
68% - television market
transmits american values and ideologies thus dominating world media