Ownership of The Media Flashcards
ownership of media - main interest of media owners
making profits
ownership of media - rupert murdoch
owns 32% of newspaper sales in the UK
ownership of media - lords of the global village
global media companies that dominate the worlds mass media
ownership of media - concentration of ownership
few large companies own most of the media
ownership of media - vertical integration
merger of companies at different stages of production in the same industry
ownership of media - horizontal integration
merger of companies at same stage of production in different industries
ownership of media - global ownership
international media ownership
ownership of media - conglomeration & diversification
companies that have a wide variety of products besides the media
virgin
ownership of media - global conglomeration
different media products in many countries
ownership of media - synergy
media companies produce a product in a variety of forms
book, film, CD, DVD, game, merchandise
enables more sales than through one company/product
Harry Potter & Star Wars
ownership of media - technical convergence
several technological systems combined into a single device to perform similar tasks in a more advance manner
telephone