TECHNOLOGY & MARKET RESEARCH Flashcards
1
Q
What types of technology can be used to gather data?
A
Spreadsheets
Reviews - Trust pilot etc
Stock managment systsmems - See which profucts performing best
Loyalty cards
online surveys
Click through data - effective for advertising, email marketing and sms marketing
2
Q
What technology can you use to analyse data?
A
Presentation packages
Spread sheets
Sales data
individual customer records to identify preferences and to personalise marketing.
3
Q
What are the pros of using technology in making marketing decisions.
A
Allows for the collection of far more detailed and personalised information, leasing to personalised marketing.
You can cheaply store large amounts of data
Enables more effective analysis of data
Can collect far more detailed data
4
Q
A
