BRANDING Flashcards
1
Q
What is branding
A
Branding: The process of deliberately creating an identity for a business or product that is distinctive and is a source of competitive advantage.
2
Q
What do images do
A
They influence psychological images when you see or think of a brand - You want to manipulate the feelings of potential consumers, getting them to take action and purchase.
3
Q
What is the cost of branding
A
Difficult and expensive to change brand image once it’s known
Expensive to create a brand image - Engage in a lot of publicity
Difficult to control a brands image
