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Rico Labelle'a
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Decks in this class (37)
Uses if limitations of YED
What are some uses of yed,
What are some cons of yed,
What is yed
3
cards
Uses & limitations of marketing data
What is some data used when makin...,
What does the data the we use in ...,
3
cards
TECHNOLOGY & MARKET RESEARCH
What types of technology can be u...,
What technology can you use to an...,
What are the pros of using techno...
4
cards
SAMPLING
What is sampling,
What is a random sample,
What is a stratified sample
6
cards
QUALITATIVE & QUANTITATIVE DATA
What is quantitive data,
How can quantitive data be used,
What is qualitative data
8
cards
PROMOTIONAL MIX
What is promotion,
What is promotion apart of,
What is the promotion mix
17
cards
PRODUCT POSITIONING
What is positioning,
What does positioning include,
What are some benefits of positio...
4
cards
PRODUCT LIFE CYCLE - EXTENSION STRATEGIES
What is the product life cycle,
What is the extension strategy,
What does a product life cycle sa...
5
cards
PRODUCT LIFE CYCLE
What is product portfolio analysis,
What is product life cycle,
What is stage 1 product development
8
cards
PRODUCT INTRO
What is a product,
What is a product portfolio
2
cards
PRODUCT DEVELOPMENT
What is product development,
What are the various stages a com...,
What is the value of product deve...
5
cards
PRICING STRATEGIES
What is pricing,
What are costs,
What shouldn t you mention in the...
8
cards
PHYSICAL ENVIRONMENT
What could the physical environme...,
What is physical environment,
What is the point of the marketin...
5
cards
PEOPLE
What are people,
What could people include,
What do people inside of an organ...
3
cards
NICHE MARKETS
What is niche marketing,
What are some example niche products,
What are some benefits of niche m...
7
cards
MASS MARKETING
What is mass targeting,
What is mass marketing,
What are some examples of mass ma...
5
cards
MARKETING OBJECTIVES
What is a marketing objective,
What is sales volume,
What is sales value
11
cards
MARKETING MIX INTRO
Why do you use the 7ps,
What are the 7p s,
What is product
9
cards
MARKETING MIX - INDUSTRIAL AND CONSUMER PRODUCTS
What are goods,
What are services,
What are examples of goods
11
cards
MARKET SEGMENTATION
What is the market,
What is the mass market,
What is a niche market
12
cards
MARKET RESEARCH
What is market research,
What does market research include,
What is primary market research
10
cards
MARKET MAPPING
What is market mapping,
This is what a chart looks like,
What are some possible characteri...
5
cards
INTRODUCTION TO MARKETING
What is marketing,
What does marketing include,
What is dynamic pricing
3
cards
INTERPRETING PED
What does ped stand for,
Mean,
What is the formal to work out ped
11
cards
INTEGRATED MARKETING MIX
What is an integrated marketing mix,
What are the elements of the mark...
7
cards
INFLUENCES ON THE MARKETING MIX
What is an integrated marketing mix,
2
cards
INFLUENCES ON TARGETING & POSITIONING
Influences on targeting and posit...,
The value of targeting and positi...
2
cards
INFLUENCES ON MARKETING OBJECTIVES
External influences on marketing ...
1
cards
INCOME ELASTICITY OF DEMAND
If people s income changes how wi...,
What are the 3 different types of...,
What are inferior goods
6
cards
EXTRAPOLATION
What is extrapolation,
What the chart looks like,
Pros of extrapolation
4
cards
ECONOMIES OF SCOPE
1
cards
E - COMMERCE
What is e commerce,
What is e commerce marketing mix,
Benefits of e commerce
4
cards
DIGITAL MARKETING
What is digital marketing,
What can businesses use for digit...,
What are the benefits of digital ...
4
cards
CORRELATION
When does correlation occur,
When does a positive correlation ...,
When does a negative correlation ...
6
cards
CONFIDENCE INTERVALS
What are confidence intervals,
What makes the confidence level l...,
What do narrower confidence level...
4
cards
BRANDING
What is branding,
What do images do,
What is the cost of branding
3
cards
BOSTON MATRIX INTRO
What is product portfolio analysis,
What is the boston matrix,
What are the 2 categories the bos...
8
cards
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Marketing Unit
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