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Weng Yixiang
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Decks in this class (16)
1. Marketing
Understand the marketplace and cu...,
The process by which companies cr...,
State of felt deprivation
32
cards
2. Company and Marketing Strategy
A statement of the organisation s...,
The process of developing and mai...,
The collection of businesses and ...
32
cards
3. The Marketing Environment
The actors close to the company t...,
The actors and forces outside mar...,
Factors of microenvironment
21
cards
4. Managing Marketing Information
People equipment and procedures t...,
Fresh understandings of customers...,
Electronic collections of consume...
21
cards
5. Consumer Markers and Consumer Buying Behaviour
All the individuals and household...,
The buying behaviour of final con...,
What are the characteristics affe...
39
cards
7. Customer-Driven Marketing Strategy
The process of evaluating each ma...,
Dividing a market into smaller gr...,
Actually differentiating the firm...
29
cards
8. Product, Services and Branding Strategy
Any activity or benefit that one ...,
Anything that can be offered to a...,
Most basic level of products and ...
34
cards
9. New-Product Development and Product Life-Cycle Strategies
Idea generation idea screening co...,
The development of original produ...,
The systematic search for new pro...
24
cards
10. Pricing products
Customer perception of value pric...,
The amount of money charged for a...,
Setting prices based in buyers pe...
17
cards
11. Pricing Products: Pricing Strategies
Setting a low price for a new pro...,
Setting a high price for a new pr...,
Setting the price steps between v...
22
cards
12. Marketing Channels and Supply Chain Management
A set of interdependent organisat...,
The network made up of the compan...,
A layer of intermediaries that pe...
27
cards
13. Retailing and Wholesaling
A business whose sales come prima...,
All activities involved in sellin...,
A retail store that carries a nar...
25
cards
14. Communicating Customer Value
The specific blend of advertising...,
Any paid form of non personal pre...,
Short term incentives to encourag...
20
cards
15. Advertising and Public Relations
A specific communication task to ...,
Any paid form of non personal pre...,
The dollars and other resources a...
11
cards
16. Personal Selling and Sales Promotion
An individual representing a comp...,
Personal presentation by the firm...,
Analysis planning implementation ...
24
cards
17. Direct and Online Marketing
A organised collection of compreh...,
Direct connections with carefully...,
Direct marketing by sending an of...
19
cards
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Marketing
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