PHYSICAL ENVIRONMENT

Question 1

What could the physical environment include

Answer 1

This could be:

Buildings
Interior design and layout
Uniforms
Facilities

Question 1

What is ‘PHYSICAL ENVIRONMENT’

Answer 1

Physical Environment: The part of the marketing mix that is concerned with the tangible (the things that you can touch) features associated with the product.

Question 2

What is the point of the marketing mix

Answer 2

The whole point of the marketing mix is that you’re trying to create a brand personality.

Question 3

What does the physical environment have to tie into

Answer 3

It needs to tie in with the other elements of the marketing mix

Question 4

Here’s an example

Answer 4

If you go into Primark and Louise Vuitton, you’ll automatically know which one is a high end store which sells luxury goods, and which one is on the lower end that sells cheaper products.