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Marketing Unit
> ECONOMIES OF SCOPE > Flashcards
ECONOMIES OF SCOPE Flashcards
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Marketing Unit
(37 decks)
Uses if limitations of YED
Uses & limitations of marketing data
TECHNOLOGY & MARKET RESEARCH
SAMPLING
QUALITATIVE & QUANTITATIVE DATA
PROMOTIONAL MIX
PRODUCT POSITIONING
PRODUCT LIFE CYCLE - EXTENSION STRATEGIES
PRODUCT LIFE CYCLE
PRODUCT INTRO
PRODUCT DEVELOPMENT
PRICING STRATEGIES
PHYSICAL ENVIRONMENT
PEOPLE
NICHE MARKETS
MASS MARKETING
MARKETING OBJECTIVES
MARKETING MIX INTRO
MARKETING MIX - INDUSTRIAL AND CONSUMER PRODUCTS
MARKET SEGMENTATION
MARKET RESEARCH
MARKET MAPPING
INTRODUCTION TO MARKETING
INTERPRETING PED
INTEGRATED MARKETING MIX
INFLUENCES ON THE MARKETING MIX
INFLUENCES ON TARGETING & POSITIONING
INFLUENCES ON MARKETING OBJECTIVES
INCOME ELASTICITY OF DEMAND
EXTRAPOLATION
ECONOMIES OF SCOPE
E - COMMERCE
DIGITAL MARKETING
CORRELATION
CONFIDENCE INTERVALS
BRANDING
BOSTON MATRIX INTRO
