Sport And Society ( Commercialisation and Globalisation) Flashcards
What is the definition of Commercialisation
the process of managing or running something principally for financial gain
What is the definition of Consumerism ?
the protection or promotion of the interests of consumers.
What is the definition of Americanisation ?
the action of making a person or thing American in character or nationality.
What is the definition of Globalisation ?
the process by which businesses or other organizations develop international influence or start operating on an international scale.
What does the golden triangle consist of ?
Sport , media and sponsors
What are the advantages of the golden triangle for the sport and fans ?
- Higher standards of performance are now seen within sport
- Increased access to watch live sport
- The increases revenue and can be invested into grassroots, which increases the talent pool available
- A chance to increase knowledge of the sport through pundits
- High quality stadiums and facilities to enjoy spectating
- Rule changes have made games more exciting e.g. 120 cricket
What are the disadvantages of the golden triangle for the sport and fans ?
- Rule changes may lead to more breaks in play
- Event times change to suit TV
- Pay to view and subscription channels make it inaccessible for some
- Sports that aren’t popular receive less funding
What are the advantages of the golden triangle for the athlete
- Increased profile of the sport more chance to increase sponsorship revenue
- Higher quality stadiums and facilities to compete in
- More competitions
What are the disadvantages of the golden triangle for the athletes ?
- Increased pressure on athletes
- lack of control due to the financial rewards
- Lack of privacy
- Risk of injury
- Conflicts of views or values - amateur ethos,
- Personal appearances impact on life
How is the media affected by the golden triangle ?
- The media benefits from the commercialisation of sport.
- High profile sports stories help to attract audiences, listeners and readers.
- In turn, the media makes sure that sport keeps a high profile.
What does the golden triangle do for business or sponsorship ?
- Raises awareness of their company or brand.
- Advertises products and services.
- Promotes a positive and healthy image of their company by linking it with a popular activity, even if the product is not particularly healthy.
- Improves company’s reputation in the UK because the company is supporting British sport.
- Provides rewards or incentives for staff and customers.
- Increases sales or revenue through increased media exposure.
- Reduces tax through tax relief.
How has Americanisation affected sports ?
- sport is seen as a business
- sale of TV rights becomes the major source of sports funding
- this system of funding through sponsorship first appeared in American sport
- broadcasting rights for the NFL are now worth 11.5 billion a year
How can globalisation be applied to sport ?
- Media coverage - An increase in media coverage increases the interest in sport and provides financial support. This had made sport increasingly accessible
- Freedom of movement - Allows athletes to travel around the world and compete
- Greater exposure of sport - An increased amount of elite athletes, which leads to great talent identification
What are the three levels of globalisation ?
- Creation of global sporting competitions
- Growth of sporting goods market
- the development of satellite communication
What are some examples of the creation of global sporting competitions ?
- Premier League football is shown across the planet and clubs such as Manchester United have supporters’ clubs across all continents.
- Rise of new competitions such as the Indian Premier League (IPL)
- NFL and NBA been played in the UK.
- Corporate word-wide sponsors such as Coca-Cola and McDonalds.
