SP - Minority influence

Question 1

what is minority influence

Answer 1

creates a conversion whereby people consider the message itself and people want to understand why the minority hold this position.

Question 2

examples of minority influence

Answer 2

unions, Clare’s law - internalisation

Question 3

how do minority groups influence the majority

Answer 3

consistency, commitment, flexibility

Question 4

what does consistency entail

Answer 4

can come in the form of synchronic consistency or diachronic consistency which makes people rethink their own views by adopting the same views.

Question 5

what is synchronic consistency

Answer 5

everyone saying the same thing

Question 6

what is diachronic consistency

Answer 6

saying the same thing for a long time

Question 7

what does commitment entail

Answer 7

sticking to a cause - can be quite extreme in minority groups to draw attention to their views or can be gradual commitment to slowly influence in small increments. this is called the augmentation principle.

Question 8

what does flexibility entail

Answer 8

having the ability to bend and adapt to come people’s views. some people whom are extremely consistent can be seen as rigid so unlikely to convert people.