SP - ASCH'S STUDY - 1951 Flashcards

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1
Q

asch’s aim

A

to see how group pressure affects group tasks with an obvious answer

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2
Q

results of original study

A

75% of participants conformed at least once

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3
Q

conclusions of the study

A

even in an unambiguous situation there is a strong group pressure to conform, especially if there is a unanimous majority.

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4
Q

pros of the study

A
  • highly valid data was gathered due to highly control conditions inside a laboratory
  • the study produced a lot of applications due to the simplicity of the task - can explain normative AND informative conformity
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5
Q

cons of the study

A
  • does not represent whole society because they only did the experiment on men of similar age and backgrounds -> lacks generalizability
  • gender variable creates a bias - skewed toward men
  • Americans are taught to care for themselves ‘individualistic society’ and how they appear, collectivist may see higher levels of conformity?
  • the artificial environment may have harmed the study due to social desirability as they thought they were helping the research
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6
Q

V1 - size of group findings

A

the bigger the group, the more likely we are to conform - less than 2 conformity drops to about 10% but 3 it is 31.8%

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7
Q

what is deindividuation

A

when you are not by yourself you are more likely to do what the group does - when you remove your own opinion to go along with the group

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8
Q

V2 - group decision findings

A

if the decision is unanimous then conformity increases

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9
Q

how does a dissenter apply in V2

A

they go against the majority and the confederates - decreased to 5%

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10
Q

V3 - difficulty of task findings

A

on an easier task people are less likely to conform

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11
Q

how does informative social influence apply to V3

A

if a problem is harder you are more likely to be wrong so look to peers for information to assist you

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12
Q

what are nAffiliators

A

people how have a strong need for affiliation and want to relate to others so would usually comply

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13
Q

what does Lucas et al tell us

A

participants conformed more to incorrect answers when the maths questions were difficult - affirms V3

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14
Q

what were conformity rates when the answers were written down and why

A

12.5% - people felt more comfortable to have their opinion privately - normative social influence cannot influence them

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