social survey - Formal interviews & Questionnaires LT3 Flashcards
Structured interview
Involves asking standardised questions to a number of people.
what are the advantages (positivists) of structured interviews ?
. High response rates (Theoretical)
. No confusion over questions (Theoretical)
. Quick and relatively cheap (Practical)
what are the disadvantages (interpretivist) of structured interviews ?
. Interviewer bias in the way questions are asked (Theoretical).
. Take longer than other survey methods (Practical)
Mailed questionnaire
A type of written or self completion research method which is sent out via the post or email.
what are the advantages (positivists) of mailed questionnaire ?
. large geographical areas (Theoretical)
. Gives pp time to give though and anonymity (Theoretical)
. Quick and cheap (Practical)
what are the disadvantages (interpretivist) of mailed questionnaires ?
. Receive low response rates destroying representativeness (Theoretical)
. Can not be explained (Theoretical)
What theoretical advantages are there to quantitive surveys ?
. Large sample size
. Quantifiable due to close ended questions
. Useful to testing hypotheses about cause and effect
What theoretical disadvantages are there to quantitive surveys ?
. May lie due to no rapport
. Shallow answers, Lack depth, insight, feelings
. Lack of flexibility
What are the general ethical considerations of survey methods ?
. Right to withdraw
. informed consent
What are practical problems with problems with survey methods ?
. Operationalising sociological concepts so people understand
. Access problems