Control of the media LT2* Flashcards
Ofcom
was established as a powerful media regulator with responsibilities across media, protecting the public from any offensive or harmful broadcasts
Public service broadcaster (BBC)
expected to provide a high standard service that educate, informs and entertains on a wide range of subject matter.
Criticism of the BBC
suggests it is not impartial but instead left learning, pro-EU and anti business
Independent broadcasting authority
Regulatory bodies for commercial television
Press complaints commission
Largest independent regulator of the newspaper and magazine in UK to promote the highest professional standard of journalism
Horizontal integration
Cross media ownership and refers to the fact that bigger media companies often own a diverse range of media
Example of horizontal integration
News Corp, also owns the publisher Harper Collins as well as Fox film studios
Vertical integration
Control all aspects of their industry in order to maximise their profits.
Example vertical integration
Times Warner makes its own films and distributes them to its own cinema.
Lateral expansion
Firms diversify into new business areas in order to spread risk
Example of Lateral expansion
Virgin good example of this as the company has major media interests in music, publishing, cinemas and digital TV
Global conglomeration
Synergy
Increasingly, media companies are using their different interests to package their products in several different ways
Example of synergy
Spiderman 2 was not only a movie - It was a soundtrack album, computer game and ring tone
Technological convergence
Trend of putting several technologies into one media product.
e.g. computer and mobile phones can access the internet, telecommunications services and games
