Consumption, Leisure, globalisation and identity: LT11 Flashcards
Lyotard: Postmodernist
‘Big theories’ of identity formation (class, gender ethnicity) are metanarratives and no longer explain why people adopt identity
What have Idenitities become ?
more fluid and are constantly changing
Bocock: Postmodernist
People are shopping for lifestyle and in effect buying and creating ideno
Dittmar: consumer society
Buying material possessions help reinforce identity.
Bauman: Consumer society
Life has become a shopping mall consuming whatever you want creating an identity
Strinati: media society
The media and popular culture has become increasingly powerful in shaping consumer choices
Clarke and Critcher: leisure and cap
Individuals are manipulated in capitalist society to take part in certain leisure activities
However, leisure and capitalism
In today’s society there are groups that resist commercialisation of leisure
Urry: post-modernity
Tourism is being sold on the basis of ‘identity packaging’
Tourist Gaze: Urry
Viewing and experiencing of objects or locations with curiosity or interests for tourists or
What factors impact our choice of identity?
. Occupation: Money
. Social class: Money
. Age: Peer group
. Gender: Gender role socialisation
. Ethnicity
The effects of globalisation on identity?
. More diversity: people have wider access to global media
. International tourism: Absorb other cultures
. Migration: Communities more diverse
Responses to globalisation:
- Reaffirming traditional identity
- Ethnic minority emphasis culture
- Hybrid identity