New Media LT1*

Question 1

New media

Answer 1

Two trends:
1. Evolution of existing media delivery system
e.g. TV through Aerial
2. Emergence of new delivery technology
e.g. snapchat, Wi-fi

Question 2

Characteristics of the new media

Answer 2

Digital revolution and convergence
Compression
Interactivity

Question 3

Convergence

Answer 3

Text, photograph, video, film, voices and music all combined into a single delivery system or media

Question 4

Boyle (2005)

Answer 4

Digitalisation allows information to be delivered across a range of media platforms what were once separate.

Question 5

Example of converging media

Question 6

Compression

Answer 6

digital technology enable the compression of signals. Meaning many signals can be sent through a single cable

Question 7

Narrowcasting

Answer 7

The transmission of particular types of media content to individualised consumers.
e.g. target young audience BBC3

Question 8

Interactivity

Answer 8

That are responsive in real time to user input through clicking on links or selecting menu items

Question 9

Jenkins (2008)

Answer 9

Participatory culture: participants who interact with each other
e.g. Bloggers and YouTube
Collective intelligence: consumers put together resources and combine skills
e.g. Online discussions