Social Psychology Flashcards
Evaluations of people, objects, and behavior.
Attitudes
The characteristics of a person who delivers a persuasive message.
Attitude Communicator
2 primary information routes to persuasion
- Central Route Processing
- Peripheral Route Processing
The type of mental processing that occurs when a persuasive message is evaluated by thoughtful consideration of the issues and arguments used to persuade.
Central Route Processing
The type of mental processing that occurs when a persuasive message is evaluated on the basis of irrelevant or extraneous factors.
Peripheral Route Processing
The mental conflict that occurs when a person hold two contradictory attitudes or thoughts, know as cognitions.
Cognitive Dissonance
The cognitive processes by which people understand and make sense of others and themselves.
Social Cognition
Organized bodies of information stored in memory that bias the way new information is interpreted, stored, and recalled.
Schemas
The process by which an individual organizes information about another person to form an overall impression of that person.
Impression Fomation
the major traits considered in forming impressions ofothers.
Central Traits
The theory that considers how we decide, on the basis of samples of a person’s behavior, what the specific causes of that behavior are.
Attribution Theory
causes of behavior that are external to a person.
Situational Causes
Perceived causes of behavior brought about by a person’s traits or personality characteristics.
Dispositional Causes
A phenomenon in which a initial understanding that a person has positive or negative traits is used to infer other uniformly positive or negative characteristic.
Halo Effect
The tendency to think of people as being similar to oneself even when meeting them for the first time,
Assumed-Similarity Bias
The tendency to attribute personal success to personal factors and to attribute failure to factors outside oneself.
Self-Serving Bias
A tendency to overattribute others’ behavior to dispositional causes and minimize the importance of situational causes.
Fundamental Attribution Error
It is concerned with how economic condition are affected by individuals’ biases and irrationality.
Behavioral Economics
A worldview that promotes the notion of interdependence.
Collectivistic Orientation
It emphasizes personal identity and the uniqueness of the individual.
Individualistic Orientation
The process by which social groups and individuals exert pressure on an individual, either deliberately or unintentionally.
Social Influence
Two or more people who interact with one another, perceive themselves as part of a group, and are interdependent.
Group
A change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people.
Conformity
The social standing of someone in a group.
Status
A group member whose dissenting views make non-conformity to the group easier.
Social Supporter