Social Media Marketing for Dummy's Flashcards
5 tips for building relationships with potential customers
1) Establish expertise
2) Participate with regularity and integrity
3) Avoid overt self-promotion
4) Resist hard sells except in PPC
5) Provide value w/ links etc. in unbiased, useful information
What are the 5 primary forms of non-social marketing and how do they relate to your website?
1) SEO
2) PPC
3) Press Releases
4) Paid banners
5) Blog
Blog is integrated into the website. Other channels link back to what must be an outstanding core website.
How does your newsletter, social, and website interact?
Newsletter is posted to social, which links back to website.
What does POEM stand for?
Paid, Owned, and Earned Marketing
What’s the minimum time you should spend per platform per week when maintaining social media marketing?
2 hours per week
What should you look for in a social marketing lead? (8 factors)
1) Writes well in correct tone for market
2) Listens to target market
3) Understands the product deeply
4) Recognizes opportunities for creative responses and new campaigns
5) Articulate the goals of your social plan clearly
6) Quickly adapt to new tech
7) Learn quickly
8) Specific tech skills if required (video, pod casts etc.)
Can you use content from other websites without permission?
No, never. No content from other websites (even text) without permission.
What are good guidelines for your social media policy?
Short, focus on what people can do not what they cannot do. Risk management, IP, privacy, respect of all users and creators and audience.
Free picture sites
Creativecommons.org
unsplash.com
freeimages.com
What must bloggers now do if they write about new products they receive for free?
Disclose it! If it’s on their own blog, they must disclose free product. This is not true of public review platforms.
Social media marketers should have one tool for each of the following 5 areas;
1) Social media marketing news on latest and best practices and trends
2) Content distribution tool
3) URL clipping tool
4) Shopping apps or services for social
5) Buzz tracking tools to monitor mentions and trends
What are examples of content distribution tools?
hootsville
onlywire
socialflow
What are the benefits and drawbacks of selling direct through a social media store?
Benefits - Fewer clicks/friction means more sales
Drawbacks - Hard if you have multiple products, and some PPC won’t allow links to social pages
What is a good goal for positive vs. negative search results
First 20 cannot have negative results (google searches)
Why should you still do SEO?
1 - Customers may be older, use search more than social
2 - Creating a great hub site w/ SEO in mind improves the full user experience
3 - Play off each other (SEO and social marketing) via links
