IrresistibleNotes

Question 1

When do you know you’re addicted?

Answer 1

Filling a God sized hole. Use something that makes you forget about something negative in your psychology. Develop a need to continuously use a substance or take an action because it covers up the underlying issue during usage.

Question 2

What are cures for addiction?

Answer 2

1)Change Environment
2) Immediately negatively punish addictive behavior
3) Understand deep need addiction fills, replace negative action with positive that fills need
4) Chunk improvements into small steps
5) Distraction, not suppression

Question 3

6 Strategies to attract customers

Answer 3

1 - Gamify
2 - Almost wins - show that winning is around corner
3 - Plugs into mastery and purpose
4 - Ludic loop - small potential reward, get people to do something over and over
5 - Cliffhangers. People like closed loops.
6 - Unpredictability