SOCIAL INFLUENCE - KEY WORDS

Question 1

conformity

Answer 1

change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people

Question 2

majority influence

Answer 2

the most common form of conformity where an individual or small group is influenced by a larger or more dominant group

Question 3

compliance

Answer 3

a type of conformity where individuals adjust the beliefs and attitudes they voice in public so that they are in line with the majority; there is no change to privately held beliefs and only lasts while the group is present

Question 4

internalisation

Answer 4

a type of conformity where individuals adjust the beliefs and attitudes which they personally hold so that they are in line with the majority; this is a deeper and more permanent form of conformity

Question 5

identification

Answer 5

a type of conformity where individuals adjust their beliefs and attitudes to conform with those of a group which they value. it is possible to agree with the group publically, while also disagreeing privately

Question 6

Normative social influence (NSI)

Answer 6

Copying behaviours of others to counteract the fear of rejection and ridicule and to fit in instead

Question 7

Informational social influence (ISI)

Answer 7

Conformity where an individual does not know how to behave in a situation and so look to others on how to behave, usually conforming to the majority in the desire to be correct.

Question 8

Deutsch and Gerard (1955)

Answer 8

People who developed a 2-process theory for reasons of conformity: ISI & NSI

Question 9

Obedience

Answer 9

A form of social influence in which an individual follows a direct order