RESEARCH METHODS - Observational Techniques Flashcards
Observation
when a researcher watches or listens to participants engaging in whatver behaviour is being studied
An advantage of non-participant observation
it is cheaper and quicker to do than participant observation which takes time to get to know participants personally
Non-participant observation
when the researcher does not get directly involved with the interactions of the participants and does not take part in their activities
A disadvantage of non-participant observation
data extracted can be limited as it relies only on behaviour that is visually observed. Social behaviour is not taken into account
Participant observation
when the reseacrher is directly involved with the interactions of the participants and will engage in the activities that the participants are doing
An advantage of participant observation
empathy and more insight can be gained when interacting specifically with participants
A disadvantage of participant observation
the researcher could lose objectivity and become subjective and biased when recording data
Covert observation
the psychologist goes undercover and does not reveal their true identity, and the sample is unaware that they’re being observed
An advantage of covert observation
high validity because people are being observed in their natural surroundings and there is no demand characteristics
A disadvantage of covert observation
recording information is difficult because the researcher cannot openly take any notes as this would blow their cover
Overt observation
the psychologist reveals their true identity and may also say they’re observing the group.
An advantage of overt observation
there is not element of deception so therefore there are no ethical issues
A disadvantage of overt observation
observer effects can occur as participants may change their behaviour when they know they are being observed, leading to invalid results
Naturalistic observation
researcher observes participants in their own natural environment and there is no deliberate manipulation of the independant variable
An advantage of naturalistic observation
NO is useful when manipulation of the IV is impossible or unethical