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A LEVEL PSYCHOLOGY > A2 RESEARCH METHODS - Content Analysis > Flashcards

A2 RESEARCH METHODS - Content Analysis Flashcards

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1
Q

What is content analysis?

A

Analysis of a large amount of data by creating a coding system of predetermined categories that can be applied to the content.

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2
Q

What is thematic analysis?

A

Finding themes that emerge from data after coding has produced quantitative data, and then producing qualititive data from this

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3
Q

Strengths of content analysis

A

Allows for analysis of large data and data produced is reliable

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4
Q

Limitations of content analysis

A

Investigator bias from pre-determined catergories and data is interpreted differently from person to person

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5
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A LEVEL PSYCHOLOGY (55 decks)

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