A2 SOCIAL INFLUENCE - Types Of Conformity Flashcards
What is conformity?
Conformity is a form of social influence resulting from exposure to the majority position, leading to compliance with that position. It involves a change in behavior or opinions due to real or imagined pressure from a person or group.
Who identified the three types of conformity?
Kelman (1958).
What is compliance in terms of conformity?
- when individuals outwardly conform to the group’s expectations, behavior, or opinions, while privately disagreeing.
- It is a superficial and temporary form of conformity that lasts only while the group is present.
What are the key characteristics of compliance?
- Public behavior changes, but private beliefs remain unchanged.
- Driven by the desire to fit in or avoid disapproval.
- Temporary and dependent on the presence of the majority.
What is internalisation in terms of conformity?
Internalisation is a deeper form of conformity where individuals accept the group’s opinions and behaviors as correct, leading to both public and private alignment with the group.
What are the key characteristics of internalisation?
- Both public and private beliefs are changed.
- The change is based on genuinely accepting the group’s perspective as correct.
- The conformity persists even when the individual is no longer part of the group.
What is identification in terms of conformity?
Identification occurs when individuals conform to the expectations or behaviors of a group because they value or admire the group and want to be associated with it.
What are the key characteristics of identification?
- Individuals change both public and private behavior while part of the group.
- The conformity is linked to the emotional connection or admiration for the group.
- The behavior or belief may revert when the individual is no longer associated with the group.
What are the three types of conformity?
compliance, identification, internalisation
