SOCIAL INFLUENCE

Question 1

TYPES OF CONFORMITY

Answer 1

compliance
- lowest level, public not private, short term
only lasts when group is present
identification
- middle, public and private, short term
internalisation
- extreme, public and private, long term

Question 2

whats conformity ( majority influence )

Answer 2

when a person changes their attitudes or behaviour due to real or imagined group pressure

Question 3

whats the two process theory and who claimed it

Answer 3

DEUTSCH AND GERALD 1955
conformity based on NSI or ISI
theory attempted to identify factors responsible for majority influence

Question 4

is the 3 levels of conformity NSI or ISI

Answer 4

compliance- N
identification- N
internalisation- I

Question 5

difference between normative and informational social influence

Answer 5

normative influence is conformity to be socially excepted when in a particular group that may have different views
informational is conforming to be correct, believing they are conforming to right info, when task is ambiguous

Question 6

what are social roles

Answer 6

people behaving in a certain way because they feel that is whats expected of them in that role

Question 7

whats the lucifer effect

Answer 7

discovered by zimbardo
- people go from being individually moral to evil and brutal as a result of peer pressure
- those in power commit terrible actions towards others

Question 8

whats obedience

Answer 8

a form of social influence in response to direct orders from authority figure

Question 9

how does WW2 link to obedience

Answer 9

it was said one of the major factors of the holocaust was the humans obeying authorities even when obedience caused pain
eichmanns defense “ following orders “

Question 10

whats a situational variable

Answer 10

aspects of environment that might affect pps behaviour
MILGRAMS

Question 11

what are the 6 variations in milgrams

Answer 11

• touch proximity- 30D
• learner proximity - 40D
• experimenter prox- 20D
• peer rebels - 20D
• location - 48D
• uniform - 20D

Question 12

whats a dispositional explanation

Answer 12

explaining behaviour through the individuals personality eg: authoritarian personality

Question 13

whats an authoritarian personality

Answer 13

a distinct personality characterised by….
-strict commitment to conventional values
-absolute obediance
-hostile to inferior status

Question 14

2 causes of authoritarian personality

Answer 14

• harsh parenting with high standard
• child resents parents then displaces feelings onto “weaker”
• this us called scapegoating

Question 15

whats a social psychological explanation

Answer 15

based on social constructs eg: social norms and hierarchies
AGENTIC STATE
LEGITIMACY OF AUTHORITY

Question 16

autonomous state

Answer 16

people do take responsibility for actions

Question 17

agentic state

Answer 17

mental state where we feel no responsibility and act as an agent for a legitimacy of authority figure

Question 18

agentic shift

Answer 18

shift from autonomous to agentic

Question 19

whats a binding factor

Answer 19

aspects of situation that allows the person to ignore negative impact of their behaviour

Question 20

whats the legitimacy of authority

Answer 20

amount of social power held by authority figure
agentic state often triggered by LOF

Question 21

whats resisting social influence

Answer 21

ability of people to withstand social pressure

Question 22

internal locus of control

Answer 22

believing you have control over what happens
normally, can resist social influence quicker

Question 23

external locus of control

Answer 23

believing you have no control over what happens and the external variables are to blame
resists social influence less

Question 24

whats social support

Answer 24

people may resist pressure to conform or obey if they have support from someone
frees individual from pressure

Question 25

whats minority influence

Answer 25

a form of social influence where minority persuades others to adopt beliefs

Question 26

3 processes of minority influence

Answer 26

consistency, commitment and flexibility

Question 27

CONSISTENCY

Answer 27

being consistent in your message ( either synchronistic or diachronic) will increase views from society which will further enhance deeper processing

Question 28

difference between synchronistic and diachronic consistency

Answer 28

synchronistic
- saying the same thing
diachronic
- saying the same thing for a long time

Question 29

COMMITMENT

Answer 29

minorities may engage with risky behaviour to draw attention
Augmentation Principal- human seen as stronger if they carry out an action despite opposition
majority then pay more attention

Question 30

FLEXIBILITY

Answer 30

finding a balance between consistency and flexibility
being too consistent may be seen as inflexible and rigid

Question 31

define minority influence

Answer 31

minority to majority influence through 3 factors

Question 32

whats social change

Answer 32

occurs when the whole societies adopt new attitudes and beliefs of doing things

Question 33

6 stages of minority influence

Answer 33

• drawing attention
• consistency
• deeper processing
• augmentation principale ( commitment )
• snowball effect
• social cryptomnesia- failure to remember origin of change

Question 34

who suggested the 3 levels of conformity

Answer 34

kelman

Question 35

what are milgrams variations an example of

Answer 35

situational variables