SOCIAL INFLUENCE Flashcards
LEVELS OF CONFORMITY
compliance
- lowest level, public not private, short term
only lasts when group is present
identification
- middle, public and private, short term
internalisation
- extreme, public and private, long term
whats conformity ( majority influence )
when a person changes their attitudes or behaviour due to real or imagined group pressure
whats the two process theory and who claimed it
DEUTSCH AND GERALD 1955
conformity based on NSI or ISI
theory attempted to identify factors responsible for majority influence
is the 3 levels of conformity NSI or ISI
compliance- N
identification- N
internalisation- I
difference between normative and informational social influence
normative influence is conformity to be socially excepted when in a particular group that may have different views
informational is conforming to be correct, believing they are conforming to right info, when task is ambiguous
what are social roles
people behaving in a certain way because they feel that is whats expected of them in that role
whats the lucifer effect
discovered by zimbardo
- people go from being individually moral to evil and brutal as a result of peer pressure
- those in power commit terrible actions towards others
whats obedience
a form of social influence in response to direct orders from authority figure
how does WW2 link to obedience
it was said one of the major factors of the holocaust was the humans obeying authorities even when obedience caused pain
eichmanns defense “ following orders “
whats a situational variable
aspects of environment that might affect pps behaviour
MILGRAMS
what are the 6 variations in milgrams
- touch proximity- 30D
- learner proximity - 40D
- experimenter prox- 20D
- peer rebels - 20D
- location - 48D
- uniform - 20D
whats a dispositional explanation
explaining behaviour through the individuals personality eg: authoritarian personality
whats an authoritarian personality
a distinct personality characterised by….
-strict commitment to conventional values
-absolute obediance
-hostile to inferior status
2 causes of authoritarian personality
- harsh parenting with high standard
- child resents parents then displaces feelings onto “weaker”
- this us called scapegoating
whats a social psychological explanation
based on social constructs eg: social norms and hierarchies
AGENTIC STATE
LEGITIMACY OF AUTHORITY
autonomous state
people do take responsibility for actions
agentic state
mental state where we feel no responsibility and act as an agent for a legitimacy of authority figure
agentic shift
shift from autonomous to agentic
whats a binding factor
aspects of situation that allows the person to ignore negative impact of their behaviour
whats the legitimacy of authority
amount of social power held by authority figure
agentic state often triggered by LOF
whats resisting social influence
ability of people to withstand social pressure
internal locus of control
believing you have control over what happens
normally, can resist social influence quicker
external locus of control
believing you have no control over what happens and the external variables are to blame
resists social influence less
whats social support
people may resist pressure to conform or obey if they have support from someone
frees individual from pressure
whats minority influence
a form of social influence where minority persuades others to adopt beliefs
3 processes of minority influence
consistency, commitment and flexibility
CONSISTENCY
being consistent in your message ( either synchronistic or diachronic) will increase views from society which will further enhance deeper processing
difference between synchronistic and diachronic consistency
synchronistic
- saying the same thing
diachronic
- saying the same thing for a long time
COMMITMENT
minorities may engage with risky behaviour to draw attention, eg: Emily Davison and the horse for womens rights
Augmentation Principal- human seen as stronger if they carry out an action despite opposition
majority then pay more attention
FLEXIBILITY
finding a balance between consistency and flexibility
being too consistent may be seen as inflexible and rigid
define minority influence
minority to majority influence through 3 factors
whats social change
occurs when the whole societies adopt new attitudes and beliefs of doing things
6 stages of minority influence
- drawing attention
- consistency
- deeper processing
- augmentation principale ( commitment )
- snowball effect
- social cryptomnesia- failure to remember origin of change
who suggested the 3 levels of conformity
kelman
what are milgrams variations an example of
situational variables
