social change

Question 1

define social change

Answer 1

change in attitudes, behaviours or laws

Question 2

AO1 for social change

Answer 2

• remain consistent same belief between members of group, over a long period of time
• commitment, dedication personal sacrifices
• flexible, compromise
• can lead to internalisation if do all
• gather momentum, snowball effect
• majority remembers idea but not that it came from majority = social crypto amnesia
• social change occurred

Question 3

AO3 for social change

Answer 3

change through MI can be limited

• tendency for human beings to conform to majority position and maintain status
• Therefore minority creates potential for SC

RTS Moscivici as AO3

Limited

• can be seen as deviant in eyes of majority
• Therefore majority may not want to change views to be in line as maybe seen as devient themselves
• message may be forgotten while they focus on deviant behaviour
• Thus limiting MI

CHANGE