minority influence

Question 1

Define consistency

Answer 1

• if minority keep repeating same beliefs to majority, both over time (diachronic synchrony) majority reassess and consider minority idea

Question 2

Define commitment

Answer 2

• minority must show dedication + personal sacrifices
• extreme activities draws more attention, shows greater commitment (augmentation principal)

Question 3

Define flexibility

Answer 3

• too much consistency = rigid + dogmatic
• adapt POV accept reasonable counters
• strike balance between con + flex

Question 4

minority influence ao3

Answer 4

*☺RTS consistency in minority influence - Moscovici – minority consistently called blue slides green they were more likely to influence the majority – showing how consistency is an important part of minority influence.

☺Real life example of how a minority can influence a majority – suffragette movement – consistent with their message of equal rights for women, they showed commitment by making personal sacrifices e.g. arrested – supporting consistent and commitment in minority influence.