Soc 26: Socio-cultural Influences Flashcards
What are the 6 social groups
Gender, age, socio-economic group, ethnicity, disability, influenceson other people
Gender
The idea that some sports are more ‘male’ and others more ‘female’ has mostly disappeared but still some sports offer more opportunities to one sex over the other
Age
In most sports it is good to start young, although some competitive events may have age restrictions. For example, the minimum age to run the London Marathon is 18
Socio-economic groups
Socio-economic groups are generalisations but they can say something about a person’s chance to access sport or physical activity
Ethnicity
Ethnicity refers to a population whose members identify with each other and are united by common cultural, linguistic or religious traits
Disability
People with disabilities take part in many sporting activities. Opportunities for disabled people in sport are increasing
Influence of other people
Most people’s choice of activity is influenced by others. People tend to choose the same activities as their friends or family members
Commercialisation
making something available on the market; using something to make a profit.
Media
the main means of mass communication (television, radio, newspapers and internet).
Golden tringle
Sport, media and business are called the ‘golden triangle’. These three elements are closely linked to modern sport as the media and business invest so much money into sport
Advantages of commercialisation
Brings sport to a wider audience, so raises awareness, Promotes an active lifestyle, which is good for health, Provides many sources of funds for individuals, groups and competitions
Disadvantages of commercalisation
Sponsors can determine where and when events are first time put on, which may exclude some people, Marketing links may be seen as inappropriate because they push products that are not part of a healthy lifestyle - for example, chocolate, Audiences may find their enjoyment of sport interrupted or spoiled - for example, through advertising breaks
Devianace
behaviour that falls outside the norms or what is thought to be acceptable; goes against the moral values or laws of the sport.
Negative deviance
deviance that has a detrimental effect.
Positive deviance
Positive deviance: deviance where there is no intention to cause harm or break the rules.