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Question 1

Social categorization:

Answer 1

The process by which people categorize themselves and others into groups. This simplifies and helps us make sense of our social world.

Question 2

Social identification:

Answer 2

The process of conforming to the behaviors and values of your in-group. In this process, your self-esteem is linked to your in-group.

Question 3

Social comparison:

Answer 3

If our self-esteem is to be maintained our group needs to compare favorably with other groups. We look to other groups to justify our membership in our own group.

Question 4

In-group bias:
:

Answer 4

the tendency for people to give preferential treatment to others who belong to the same group that they do. This can happen even when people are randomly assigned to groups.

Question 5

Out-group homogeneity bias:

Answer 5

The tendency to assume that the members of other groups are very similar to each other, particularly in contrast to the assumed diversity of the membership of one’s own group.

Question 6

Salience

Answer 6

This is when we are very much aware of one of our social identities. It is argued that if we make a social identity salient, it will play a key role in behavior.