Shopping Flashcards
Consider the following when shopping
Budget Environment
Quality Maintenance
Value Purpose
Design Guarantee
Comfort Safety
Impulse buying
Buying in the heat of the moment
May lead to regret/disappointment.
Self service
The consumer walks around and picks up own items. Automatic checkouts sometimes.
Counter service
Shopkeeper pucks items up for consumers.
Sale boost techniques
Heavy goods at entrance
Essentials at back of shop and on low shelves
Wide aisles
Items that go well together placed near each other
Sweets and magazines placed at/near checkout
Own brands near expensive competition
Vouchers and loyalty cards provided
Food sampling
ATMs
Factors that influence shopping
Needs and wants Other people Merchandising
Resources Emotions Advertising
Values/priorities Fashion Culture
