self - report design

Question 1

designing questionnaires

Answer 1

• Likert scales
• rating scales
• fixed choice option

Question 2

Likert scales

Answer 2

respondents indicates their agreement with as statement using a scale of usually five points
- ranges from strangely disagree

Question 3

rating scales

Answer 3

respondents to identify a value that represents their strength of feeling about a particular topic

Question 4

fixed choice option

Answer 4

a list of possible options

Question 5

designing interviews

Answer 5

• involve interview schedule

begin with neutral questions to make them feel relayed and comfortable

Question 6

what does one to one interview increase ?

Answer 6

likelihood of interviewee to open up

Question 7

writing good questions

Answer 7

clarity is essential when designing these it may have a negative impact of the quality of the information received

Question 8

overuse of jargon

Answer 8

jargon - only familiar to those within a specialised field or areas

Question 9

emotive language

Answer 9

• their attitude may be clear from the way the questions are phrased

Question 10

leading questions

Answer 10

guides respondents to an answer

Question 11

double barrelled questions and doubles negatives

Answer 11

• two questions in one - respondents may agree with half the question and not the other
• may be double negative so difficult to answer