experimental designs Flashcards
experimental design
the different ways in which participants can be organised in relation to the experimental conditions
independent group design
participants are allocated to different groups where each group represents one experimental condition
repeated measures
all participants take part in all conditions of the experiment
matched pairs design
pairs of participants are first matched on some variables that may affect the dependent variable then 1 member of the pairs assigned to condition A and the other is to condition B
independent groups - strength
order effects are not a problem whereas they are a problem for repeated measured designs - less likely to guess the aims
independent groups - limitation
lack of validity - If a researcher finds a mean difference between the groups on the dependent variable this may be more to do with participant variables than the effects of the IV
repeated measures - strength
participant variables are controlled and fewer participants variables are controlled and fewer participants are needed
repeated measures - limitation
order effects - order of the experimetnal conditions influences the results of a study
solve: counterbalancing - when different participants take part in experimental conditions in different orders
matched pairs - strength
control over participant variables so high internal validity
matched pairs - limitation
time-consuming and expensive if a pre- test is required
- less economical than other designs