case studies and content analysis Flashcards
case studies - definition
an in depth investigation, description and analysis of a single individual, group, institution or event
content analysis - definition
a research technique that enables the indirect study of behaviour by examining communications produced
coding - definition
the stage of content analysis in which the communication to be studied is analysed by identifying each instance of the chosen categories
thematic analysis - definition
an inductive and qualitative approach to analysis that involves identifying the implicit or explicit ideas within the data
what data does case studies produce ?
produces qualitative data
how might researchers construct a case study ?
using interviews, observations and questionnaires
what does experimental or psychological testing assess and produce ?
- assess what they are capable of
- produces quantitative data
how long does a case study take to conduct ?
a long period of time
what is the aim of content analysis ?
to summarise and describe this communication in a systematic way so overall conclusions can be drawn
what data does coding produce ?
quantitative data
what is thematic analysis and its outcome ?
form of content analysis and outcome is qualitative though
what is the main focus of thematic analysis ?
the identification of themes
what does the researcher do after they developed the data they have analysed ?
collect new set of data to test the validity - sums the final report
evaluation of case studies - strength
- offer rich detailed insights that may shed light on very unusual and typical forms of behaviour
- may generate hypotheses for future study and one solitary, contradictory
evaluation of case studies - limitation
- generalisation on small sample sizes
- info that makes it into the final report is based on the subjective selection and interpretation of the researcher
