Section 10: Advertising And Other Public Statements Flashcards
What are three things that a registrant must not do when advertising their psychological services?
1) must not provide false or misleading information
2) must not display any affiliations within an organization or individual in a manner that fall implies the sponsorship or certification of that organization or individual
3) must not name their employer or professional associations in advertisements or announcements of their services, unless the psychological services are to be provided by the direct supervision of employer or association
A registrant must not associate with any services or products or permit their name to be used in connection with any services or products in such a way as to misrepresent what three things?
1) the services or products
2) the degree of their responsibility for the services products
3) the nature of their association with the services or products
What must registration not do in terms of solicitation for services?
A registration must not contact or communicate with or calls or allow any person directly to contact or communicate with potential clients either in person by telephone over the Internet, or any other way, and an attempt to solicit business unless the person contact represents an organization, firm, corporate entity, or community, which is the potential client
When advertising to the public, what must registrants do in terms of their registration number?
A registration must include the registration number from the college register on all advertisements for their psychological services for products
What must registrant ensure with public statements?
A registrant must ensure that all public statements announcement, announcements of psychological services or products, advertising and emotional activities dealing with the facilities, psychological services or products of the registrant, or the registrant supervises comply with this code. This includes when using letterhead business cards, and any other public name displays.
What are the testimonial rules for registrants when advertising?
I registrant must not solicit or utilize testimonials from clients or former clients or utilize testimony from any other source regarding any of their professional activities to solicit clients.
This tenders is not intended to prohibit a registered from advertising, their workshops or other educational services for professionals by utilizing testimonials from other professionals, who have attended previous offerings of those workshops or other educational services
A registrant must not appear misrepresented of their expertise in advertisements. What is the exception to this?
Does not apply to reviews to an advertisement of the registration practice, or to an advertisement of a nonprofit organization provided the registrant receives no compensation for making an appearance, or for the use of their name.
What is the rule in terms of no inducement for news publicity?
A registration must not compensate or give anything value to rep representatives of the press, radio television, Internet, or other communication, media, and anticipation of or in return for professional publicity, and a news item
What must a registrant do in terms of presenting information to the public?
A registrant who interprets the science, or the practice of psychology or psychological services to the general public, must present the information fairly and accurately
What five things must a registrant do when providing advice or commenting by means of public lecture demonstration, radio television, etc.?
1) take precautions to ensure that the statements are based on appropriate psychological literature and practice, including the most current relevant data
2) exercise, a high-level of professional judgement
3) the statements are consistent with the requirements of this code
4) take precautions to ensure that the recipients of the information or not encouraged to infer that professional relationship has been established by the registrant with them personally
5) not an individual registrant, or offer their own psychological services through the media, although may refer listeners or readers to a community agency for assistance and obtaining a referral for psychological services
A registrant must not make false or deceptive statements concerning what to six things?
1) training, experience, or competence
2) academic degrees and credentials
3) institutional, or associational affiliations
4) fees
5) scientific, or clinical basis for results or degree of success of their psychological services
6) publications, or research findings
What are the rules around authorization of the college logo?
Registrants are not permitted to use the college logo in any public statements or advertising without the region permission of the college
What eight things must a registrant ensure in terms of using their title and company or businesses names?
1) all the services offered by the company or business fall within the definition of practice of psychology as set out in the psychologist regulation
2) all the services offered by the company or business, are provided, directly by or supervised by a registrant of the college, who is authorized to provide those services
3) the company or business name, does not use a reserved title, and a manner contrary to the best interest of the public, or the maintenance of the highest standards of the profession
4) the company or business name, does not assert or imply a fact that is false inaccurate unverifiable or misleading
5) the company or business name, is unlikely to to create an unjustified expectation of the results which can be achieved
6) one or more responsible registrants names are prominently displayed whenever, and wherever the company or business name is used for advertising or promotional purposes, or other other other ways of communicating with the public
8) the college is advised immediately, if any of the above conditions are no longer met, and if so, such actions taken, as may be directed by the college, including changing the company or business name, if so directed
