Score Hair Cream

Question 1

How are women represented

Answer 1

-inviting expression
-sexualised
-idolising the man
-sexualised clothing
-small clothes
-carrying him
-positioned lower in the mise-en-scene
-looking at the man

Question 2

How are men represented

Answer 2

-positioned higher in the mise-en-scene
-eyes looking above camera
-animal skins and sleeves rolled up connoting success
-could apply van zoonen - man is spectacle

Question 3

How is the ad heteronormative (use quotes)

Answer 3

-‘hole in one’
-praised man for sexual activity
-‘score’ connotes sex is a game
-gun phallic symbol
-‘get what youve always wanted’

Question 4

what does the exotic landscape mean

Answer 4

dominant culture/imperialism, soldier in foreign territory

Question 5

when was the advert produced

Answer 5

1967

Question 6

how can we apply propps theory

Answer 6

the man is seen as the ‘hero’ character type

Question 7

how can we apply halls theory

Answer 7

hegemonic- man wants to buy product to emulate power
negotiated- wife wanting to buy product for husband
oppositional- someone who sees it as sexist