Mens Health Audience Flashcards
1
Q
How does Vin Diesel help target correct audience
A
direct address
strong
serious
aims to be inclusive
two step flow
2
Q
Apply Hall
A
dominant- mainstream audience, man looking to get healthy
negotiated- understand message however is a woman so it doesnt apply or disagrees with toxic masculinity & gender stereotypes
oppositional- completely rejects, unattainable body type, men dont need to be muscly
3
Q
A
4
Q
age range
A
16-40