Mens Health Audience Flashcards

1
Q

How does Vin Diesel help target correct audience

A

direct address
strong
serious
aims to be inclusive
two step flow

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2
Q

Apply Hall

A

dominant- mainstream audience, man looking to get healthy
negotiated- understand message however is a woman so it doesnt apply or disagrees with toxic masculinity & gender stereotypes
oppositional- completely rejects, unattainable body type, men dont need to be muscly

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3
Q
A
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4
Q

age range

A

16-40

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