Oh Comely Industry Flashcards
How much is Oh Comely
6 gbp
how many does Oh Comely sell per edition
10,000
How have they expanded to increase revenue?
Creating subscription boxes
What are the intentions of the Iceburg press
Not profit
Why are there no adverts
to protect the minimalist look & maintain standards
How has Oh Comely branded themselves
-every issue looks different
-lots of white paper
-new up and coming writers
-small illustrators and photographers
How many people own Iceburg press
3 people
What are the 2 publications of the Iceburg press
Simple things & Oh
Apply Hesmondhalgh
each industry has their own dynamics, not about finding the biggest audience but the RIGHT audience. However they still need to integrate to stay afloat (marketing and boxes)
How does Iceburg survive as an independent small company?
they feel the squeeze from large producers. changed name to Oh
How are independent producers pushing boundaries
-innovation
-no ads
-creativity
-younger cooler cleverer
-creativity
Print media challenges
sales decreasing, many online transfers but this is hard for small independent firms to do because of lack of integration and risk mitigation
-hard to distribute, was lucky to get a deal from WHS
Why is online magazines better for independent producers
they can target their audiences, no print production costs or distribution costs
can find crowdfunding and contributers
