Oh Comely Industry Flashcards

1
Q

How much is Oh Comely

A

6 gbp

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2
Q

how many does Oh Comely sell per edition

A

10,000

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3
Q

How have they expanded to increase revenue?

A

Creating subscription boxes

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4
Q

What are the intentions of the Iceburg press

A

Not profit

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5
Q

Why are there no adverts

A

to protect the minimalist look & maintain standards

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6
Q

How has Oh Comely branded themselves

A

-every issue looks different
-lots of white paper
-new up and coming writers
-small illustrators and photographers

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7
Q

How many people own Iceburg press

A

3 people

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8
Q

What are the 2 publications of the Iceburg press

A

Simple things & Oh

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9
Q

Apply Hesmondhalgh

A

each industry has their own dynamics, not about finding the biggest audience but the RIGHT audience. However they still need to integrate to stay afloat (marketing and boxes)

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10
Q

How does Iceburg survive as an independent small company?

A

they feel the squeeze from large producers. changed name to Oh

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11
Q

How are independent producers pushing boundaries

A

-innovation
-no ads
-creativity
-younger cooler cleverer
-creativity

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12
Q

Print media challenges

A

sales decreasing, many online transfers but this is hard for small independent firms to do because of lack of integration and risk mitigation
-hard to distribute, was lucky to get a deal from WHS

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13
Q

Why is online magazines better for independent producers

A

they can target their audiences, no print production costs or distribution costs
can find crowdfunding and contributers

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