Mens Health Industry

Question 1

How many publications do Hearst Communications own?

Answer 1

20, eg. mens health, cosmopolitan

Question 2

Where are they based

Answer 2

New York

Question 3

How much reach do they have in the UK

Answer 3

Hearst UK brands reach 30% of UK women and 25% of UK men

Question 4

how much have print sales fallen in the past 10 years

Answer 4

40%

Question 5

impact of digitalisation (positives)

Answer 5

Magazine brands are well established to diversify online, audiences already know and like them.

Question 6

impact of digitalisation (negative)

Answer 6

Print publishers do not have the expertise or knowledge of digital – it is a very different medium.
but they can find new audiences online

Question 7

How many magazines do they sell per month

Answer 7

They sell over 4m magazines a month and have 17m UK digital unique users.

Question 8

How have they integrated

Answer 8

Country Living sofas and Men’s Health home gym equipment