Oh Comely Audience

Question 1

What is the demographic of Oh Comely

Answer 1

18-35
middle class
women
diverse sexuality
diverse ethnicity
wealthy

Question 2

What is the phsycographic of Oh Comely

Answer 2

left
UK, London
reject consumerism

Question 3

Apply web 2.0

Answer 3

audience can communicate through
-social media
-gift boxes
-online marketing

Question 4

What does Oh Comely offer in terms of sustainability

Answer 4

ethical consumerism

Question 5

What does Oh Comely celebrate

Answer 5

authenticity and empowerment

Question 6

What feminism is oh comely

Answer 6

post feminism

Question 7

How does Oh Comely describe themselves

Answer 7

‘genuine alternative read for creative young women’

Question 8

What social class do they target

Answer 8

ABC1

Question 9

Apply reception theory (hall)

Answer 9

dominant- intelligent feminism woman
negotiated- understands message but doesnt agree or isnt feminst
oppositional- completely rejects message, right wing, doesnt understand, possibly older

Question 10

Apply Blumler & Katz Diversion

Answer 10

content reflects interests of readers and interesting content to make sure reader is engaged

Question 11

Apply Blumler & Katz Surveillance

Answer 11

education on recipes, culture and womens rights politics

Question 12

Apply Blumler & Katz Personal Identity

Answer 12

community of creative hard working women. gives them access to find likeminded people

Question 13

Apply Blumler & Katz Personal Relationships

Answer 13

niche means readers are less likely to interact with eachother but are most likely part of similar communities