Maybelline Advert

Question 1

What makes the advert regressive?

Answer 1

-Sassy black friend stereotype
-gay best friend stereotype
-‘white teenage girl fantasy’
-hegemonic values (beauty standard)

Question 2

What makes the advert progressive?

Answer 2

-man in makeup
-black woman in makeup ad
-not for male validation
-straight man (bell boy) wearing makeup
-realistic

Question 3

Signifiers of wealth in the video:

Answer 3

-use of gold
-crisp lighting
-new york apartment connoting glamour
-clothing
-personal butler

Question 4

What is the budget of the ad?

Answer 4

Low, youtube style to appeal to teenage girls