Oh Comely Flashcards
How is Oh Comely alternative to other women’s magazines?
Minimalist cover, dark and tonal colour palette, contemporary typography, she wears minimal makeup and cargo style clothes
Why have magazine sales been steadily in decline?
The arrival of the internet, people can access content for free
What has Oh Comely described itself as?
A curious, honest and playful independent magazine
What does Oh Comely’s content allow you to do?
Meet strangers, hear their stories and look at life differently
What is the theme of the issue 35 CSP?
Power and strength
How does the front cover create an enigma code?
She directly addresses the audience, anchored by the coverlines ‘power and poise’
When was Oh Comely launched?
2010
Who created Oh Comely?
3 London Uni friends
Who publishes Oh Comely now?
Iceberg Press (independent company)
What advertisements feature in Oh Comely?
Brands who match the magazine’s ideologies.
What price range is the magazine?
What price range is the magazine?
What does Oh Comely focus on?
Female empowerment and strength, and real people, multi-cultural
What controversial topics does Oh Comely cover inside issue 35?
Gender identity and fluidity
Who are the average/target audience for Oh Comely readers?
27 year olds who are educated and left-wing
What does the title mean?
Attractive/appealing, it has a nostalgic feel
How has Oh Comely further departed from mainstream aesthetics?
The use of cover art rather than models
How does the magazine present itself in its articles?
They use white space to create a more sophisticated and clean feel
What are the featured articles?
Speaking Out and More than Gender
What is Oh Comely’s social media reach?
100,000
How many readers does Oh Comely have per issue?
25,000
Where is Oh Comely sold?
Through independents, WHSmith, international outlets
Blumler and Katz - Uses and Gratifications - Personal Identity?
Readers enjoy having their quirky, creative lifestyle and feminist viewpoint endorsed and reflected by the magazine
Blumler and Katz - Uses and Gratifications - Relationships
Oh Comely is presented in a particularly personal way. It is the creation of three university friends, the magazine offers background on the contributors and readers are encouraged to ‘get to know’ the editorial team
Blumler and Katz - Uses and Gratifications - Surveillance?
Oh Comely deliberately looks to inform its readers about niche stories, events and people.