Media Representations

Question 1

Audience Positioning

Answer 1

How the audience interpret a text

Question 2

Countertypes

Answer 2

Countertypes are individuals who defy or challenge stereotypes associated with their group. E.g For instance, a countertype of a woman breaking through the glass ceiling in a male-dominated field challenges the stereotype that women are not capable of leadership.

Question 3

selective representation

Answer 3

cherry picking parts of an event to make a group seem better/worse

Question 4

constructed reality

Answer 4

we are shaped by experiences and interactions

Question 5

cultural imperialism

Answer 5

when one culture dominates the media landscape

Question 6

imagined communities

Answer 6

nation as a socially constructed community imagined by the people who perceive themselves as part of this group

Question 7

orientalism

Answer 7

othering and exoticizing non-western groups

Question 8

otherness

Answer 8

the practice of representing and defining non-western groups as inferior to their European counterparts

Question 9

multiculturalism

Answer 9

the ideology that believes all cultures are equal

Question 10

marginalisation

Answer 10

underrepresentation of certain groups of people/the act of placing a group or person lower or lesser

Question 11

voyeurism

Answer 11

the way the camera lingers over womens bodies. gaining sexual visceral pleasure from watching women eg. get changed in a movie

Question 12

patriarchy

Answer 12

male dominated society

Question 13

post feminism

Answer 13

Post-feminism is a diverse set of ideas and perspectives that emerged after earlier feminist movements, emphasizing individualism, choice, and critiquing traditional feminist approaches.

Question 14

female gaze

Answer 14

see women as subject opposed to object

Question 15

Butler

Answer 15

Gender is a performance (stylised repetition of acts) eg. long hair for women

Question 16

Laura Mulvey - Male Gaze

Answer 16

The assumption that the viewer is a straight man. Women internalise this.

Question 17

Gauntlett

Answer 17

Gauntlett believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. Audiences do not simply have to consume the dominant ideological perspective of the producer, but can instead use media products to construct their own identity.

Question 18

Van Zoonen

Answer 18

Gender is constructed through discourse.
men= spectacle
women= objectified

Question 19

bell hooks

Answer 19

active to be a feminist
intersectionality

Question 20

gilroy

Answer 20

diaspora & post colonialism

Question 21

agenda- setting

Answer 21

However, according to the agenda-setting theory, the broadcast media can make us think certain issues are more significant than other items because of the coverage they receive.

Question 22

double consciousness

Answer 22

sense of always looking at ones self through the eyes of others

Question 23

colonialism

Answer 23

one country taking over another with their culture

Question 24

imperialism

Answer 24

the belief that your culture is better eg. white people during the slave trade convincing people that black culture is animalistic

Question 25

intersectionality