Media Representations Flashcards
Audience Positioning
How the audience interpret a text
Countertypes
Countertypes are individuals who defy or challenge stereotypes associated with their group. E.g For instance, a countertype of a woman breaking through the glass ceiling in a male-dominated field challenges the stereotype that women are not capable of leadership.
selective representation
cherry picking parts of an event to make a group seem better/worse
constructed reality
we are shaped by experiences and interactions
cultural imperialism
when one culture dominates the media landscape
imagined communities
nation as a socially constructed community imagined by the people who perceive themselves as part of this group
orientalism
othering and exoticizing non-western groups
otherness
the practice of representing and defining non-western groups as inferior to their European counterparts
multiculturalism
the ideology that believes all cultures are equal
marginalisation
underrepresentation of certain groups of people/the act of placing a group or person lower or lesser
voyeurism
the way the camera lingers over womens bodies. gaining sexual visceral pleasure from watching women eg. get changed in a movie
patriarchy
male dominated society
post feminism
Post-feminism is a diverse set of ideas and perspectives that emerged after earlier feminist movements, emphasizing individualism, choice, and critiquing traditional feminist approaches.
female gaze
see women as subject opposed to object
Butler
Gender is a performance (stylised repetition of acts) eg. long hair for women
Laura Mulvey - Male Gaze
The assumption that the viewer is a straight man. Women internalise this.
Gauntlett
Gauntlett believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. Audiences do not simply have to consume the dominant ideological perspective of the producer, but can instead use media products to construct their own identity.
Van Zoonen
Gender is constructed through discourse.
men= spectacle
women= objectified
bell hooks
active to be a feminist
intersectionality
gilroy
diaspora & post colonialism
agenda- setting
However, according to the agenda-setting theory, the broadcast media can make us think certain issues are more significant than other items because of the coverage they receive.
double consciousness
sense of always looking at ones self through the eyes of others
colonialism
one country taking over another with their culture
imperialism
the belief that your culture is better eg. white people during the slave trade convincing people that black culture is animalistic
intersectionality
