Scenario/contingency planning Flashcards
Why is scenario planning important?
In business, always expect the unexpected!
What are the 3 types of scenario planning?
Risk management
Identifying and dealing with the risks threatening a business
Scenario planning
Planning (including expected responses) for unforeseen events
Crisis management
Handling potentially dangerous events for a business
What is risk in business?
The possibility of loss or business damage
A threat that may prevent or hinder the ability to achieve business objectives
The chance that a hoped-for outcome will not occur (e.g. customers do not respond well to a new product launch)
What is scenario planning?
Scenario planning involves:
Preparing for predictable and quantifiable problems
Preparing for unexpected and unwelcome events
Aim: minimise the impact of a foreseeable event and to plan for how the business will resume normal operations after the crisis
How do you evaluate the need for scenario planning?
Risks vary in terms of their
Significance to the business
Likelihood
Scenario planning is not required for every eventuality
However, risks of strategic significance cannot be ignored