Key Terms Flashcards
1
Q
Absenteeism
A
Staff leaving
2
Q
PED
A
Price elasticity of demand
3
Q
YED
A
income elasticity of demand
4
Q
Joint venture
A
A joint venture (JV) is a separate business entity created by two or more parties, involving shared ownership, returns and risks.
5
Q
Merger
A
A merger is a combination of two previously separate firms which is achieved by forming a completely new firm into which the two original businesses are integrated.
6
Q
Appropriable
A
Appropriable - re firms comp advantage should be so distinct it cannot be copied
7
Q
Takeover
A
Involves an existing firm acquiring more than 50% of another firms and thereby gaining control of it
8
Q
Product Portfolio
A
Assesses the position of each product or brand in a firms portfolio to help determine the right marketing strategy for each
