Product lifecycle Flashcards
1
Q
A
2
Q
Development
A
New product, may not be successful
3
Q
Introduction
A
New product launched, not all customers aware
4
Q
Growth
A
Fast growing sales, gain market acceptance from competitors
5
Q
Maturity
A
Slower sales, high profit taken, leave market
6
Q
Decline
A
Falling sales lead to a fall in profits, competitors leave, market saturated
