Marketing strategies Flashcards
1
Q
What is the product life cycle?
A
- Development
- Introduction
- Growth
- Maturity
- Decline
2
Q
What is the Boston Matrix?
A
Model of Product Portfolio Analysis:
1. Stars = high share, high growth
2. Cash Cows = high share, low growth
3. Question marks/Problem child = low share, high growth
4. Dogs = low share, low growth
3
Q
What is a Mass Market?
A
Appeal to a wide audience
4
Q
What is a Niche Market?
A
Focuses on a specific market segment
5
Q
What is B2B?
A
Business to Business
6
Q
what is B2C?
A
Business to Consumers
